If you want your audience to relate to you, you have to take the first step. Show them that you know where they are and what they're doing while they listen.
Put a lyric line in each of your jingles that reflects how people actually use the station. That's what we did for Coast 103 in Los Angeles. We call them "CoastLines".
Cut by cut...
MARK AND KIM START YOUR DAY WITH A SONG ON COAST 103
COASTIN' THROUGH THE AFTERNOON WITH COAST 103
COASTIN' THROUGH WORK, L.A.'s COAST 103
COASTIN' HOME WITH L.A.'s COAST 103
COASTIN' THROUGH YOUR NIGHT WITH LOVE SONGS ON THE COAST AND COAST 103
COASTIN' THROUGH YOUR WEEKEND, COAST 103
COASTIN' DOWN THE FREEWAY WITH L.A.'s COAST, COAST 103
COASTIN' THROUGH THE SUMMER, COAST 103
IT'S SUMMER ON L.A.'s COAST, COAST 103
ORANGE COUNTY AND L.A.'s COAST, COAST 103
(top-of-hour bed) K O S T COAST 103 LOS ANGELES
TOMMY JACKSON, COAST 103
MARK AND KIM GET YOU UP AND GOIN' ON COAST 103
STARTIN' YOUR DAY WITH A SONG, MARK AND KIM ON COAST 103
IT'S A MORE MUSIC MORNING WITH MARK AND KIM ON COAST 103
LISTEN WHILE YOU WORK TO COAST 103 (acappella)
COAST 103's LOVE THOUGHTS (acappella)
COAST 103 WISHES YOU A HAPPY HOLIDAY (bed) SEASON'S GREETINGS, COAST 103