The Package...

The theme "It's Nice In Detroit" was not only a way to refer to WNIC, but also a way to build and reflect pride in the community. Rather than airing sound-alike jingles, the station wanted something different: words and music that people would notice and remember. They reached out and related to listeners, and the audience responded in big numbers. The package incorporates a unique lyric and musical theme throughout, and includes short transition cuts as well as longer image songs for each daypart. "It's Nice" is the first package in the Nice series, and can easily be combined with any of the WNIC packages which followed it.


Cut by cut...

Cut #
Player
Description
1
DETROIT'S NICEST ROCK 100.3 W N I C
2
IT'S NICE IN DETROIT 100.3 W N I C
3
DETROIT'S NICEST ROCK 100.3 W N I C
4
SOFT ROCK FAVORITES FROM YESTERDAY AND TODAY 100.3 W N I C
5
A NICE PLACE TO BE 100.3 W N I C
6
(Top-of-hour bed) A NICE PLACE TO BE 100.3 W N I C DEARBORN - DETROIT
7
JIM HARPER AND THE BREAKFAST CLUB, THE NICEST WAY TO START YOUR DAY 100.3 W N I C
8
IT'S NICE IN DETROIT IN THE MORNING (image song)
9
THE BREAKFAST CLUB (image song)
10
GENE MAXWELL, DETROIT'S NICEST ROCK WILL KEEP YOUR WORK DAY ROLLIN' 100.3 W N I C
 
Cut #
Player
Description
11
LISTEN WHILE YOU WORK (image song)
12
CHRIS EDMUNDS MAKES YOUR DRIVE TIME AS NICE AS IT CAN BE 100.3 W N I C
13
THE BEST WAY TO UNWIND AND RELAX (image song)
14
IT'S NICE IN DETROIT ON THE WEEKEND 100.3 W N I C
15
(Night top-of-hour bed) 100.3 W N I C DEARBORN - DETROIT
16
ALAN ALMOND, YOUR VOICE IN THE NIGHT 100.3 W N I C
17
PILLOW TALK AT NIGHT (image song)
18
W N I C DETROIT WEATHER (:13 bed) IT'S ALWAYS NICE IN DETROIT 100.3 W N I C
19
IT'S NICE IN DETROIT (image song)
20
Traffic sounder and bed

Other A-C packages created for WNIC...

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Lyrics
Hear it
Nice Move
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Hear it
Really Nice
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Hear it
Twice As Nice
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Hear it
Very Nice
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