We refer to an individual jingle as a "cut". A station usually uses a collection of related cuts, which is called a "package". Each cut in a package may have a unique purpose. For example, one may used at the top of the hour, one makes the transition between a fast and slow song, another introduces the weather, etc. A package typically contains 10 to 30 different cuts. The cuts are usually tied together by a common musical theme, which is called the "logo".

Every jingle package begins its life as a "custom". That simply means that the music tracks and vocals are created from scratch to suit a specific client's specifications. After getting as much input as possible from a custom client, we write the lyrics, compose and arrange the music, record the musicians and singers in our studios, and produce the entire package.

The custom jingles we create are then made available to stations in other markets as a "syndicated" package. To begin that process, we give the package a name, and produce an audio presentation (the "demo") to demonstrate the sound of the new jingles. The demo also explains how the cuts are intended to be used on the air. JAM demo presentations are sent out on CDs. There is no charge for these to current or prospective clients, and only a small charge for collectors and media buffs . Many JAM demos are available on the website by visiting the demo download page.

When you hear the demo of a syndicated package which you think will work for your station, your JAM sales representative will assist you in selecting cuts and adapting the lyrics and logo to your needs. Then we'll bring in the same singers who did the original custom and completely re-record the vocals over the existing music tracks.

The advantage of a custom package is that every cut will be written to your exact specifications. However, keep in mind that custom packages are generally more expensive and take longer to produce.

If you use a syndicated package, you aren't sacrificing creativity; rather, you are reaping the benefits of creative work we've already done. JAM has over 200 different syndicated packages to choose from. That's a library of literally thousands of individual cuts, in every imaginable style.