If you want your audience to relate to you, you have to take the first step. Show them that you know where they are and what they're doing while they listen.
Put a lyric line in each of your jingles that reflects how people actually use the station. That's what we did for Coast 103 in Los Angeles. We call them "CoastLines".
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Cut by cut...
1
MARK AND KIM START YOUR DAY WITH A SONG ON COAST 103
2
COASTIN' THROUGH THE AFTERNOON WITH COAST 103
3
COASTIN' THROUGH WORK, L.A.'s COAST 103
4
COASTIN' HOME WITH L.A.'s COAST 103
5
COASTIN' THROUGH YOUR NIGHT WITH LOVE SONGS ON THE COAST AND COAST 103
6
COASTIN' THROUGH YOUR WEEKEND, COAST 103
7
COASTIN' DOWN THE FREEWAY WITH L.A.'s COAST, COAST 103
8
COASTIN' THROUGH THE SUMMER, COAST 103
9
IT'S SUMMER ON L.A.'s COAST, COAST 103
10
ORANGE COUNTY AND L.A.'s COAST, COAST 103
11
(top-of-hour bed) K O S T COAST 103 LOS ANGELES
12
TOMMY JACKSON, COAST 103
13
MARK AND KIM GET YOU UP AND GOIN' ON COAST 103
14
STARTIN' YOUR DAY WITH A SONG, MARK AND KIM ON COAST 103
15
IT'S A MORE MUSIC MORNING WITH MARK AND KIM ON COAST 103
16
LISTEN WHILE YOU WORK TO COAST 103 (acappella)
17
COAST 103's LOVE THOUGHTS (acappella)
18
COAST 103 WISHES YOU A HAPPY HOLIDAY (bed) SEASON'S GREETINGS, COAST 103